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    1. ATLANTA, May 3, 2016 /PRNewswire-USNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is pleased to announce the immediate availability of its new Cost Benefit Analysis (CBA) Tool in Excel, including eApp, eSignature and eDelivery assessments for high performance...

    2. In recognition of leadership in the application of data-driven marketing, the Data Innovators Group , in association with the Direct Marketing Club of New York , will present its 2016 Data Innovator of ...

    3. Alvander Management Inc. Announces Grand Opening in Sacramento

      Marketwired via Yahoo! FinanceApr 27 11:51 AM

      Alvander Management Inc. is an up-and-coming marketing firm that specializes in direct marketing and retail marketing campaigns for clients in the satellite and communications fields. Market Manager, James ...

    4. Fines For Cold Callers Using Withheld Numbers

      Sky News via Yahoo UK & Ireland NewsApr 23 09:21 PM

      Cold callers hiding behind withheld numbers could be fined more than £2m in a new law to be announced today. From 16 May, all direct marketing companies registered in the UK will need to display their phone numbers when making unsolicited calls, even if they have call centres overseas. Companies can risk fines of up to £2 million from Ofcom and a further £500,000 from the ICO if they continue to...

    5. Decision Software, Inc., a long-standing leader in campaign management software, today announced the release of MarketMax™, a powerful and comprehensive suite of software and services containing all the essential elements needed by small and medium businesses to market to their customers across every major direct marketing channel.

    6. Loyalty Builders, where predictive customer analytics lifts revenue through personalized marketing, is presenting a webinar hosted by the Direct Marketing Association. On Thursday, May 5, Automating the “Last Mile” to 1:1 -- Offers that Lift Revenue and Loyalty will guide marketers on a clear, high-ROI route to reaching individual customers with recommendations that work.

    7. Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct marketers who have constructed an email program to address earlier generational cohorts will find that their campaigns increasingly fall flat without some key strategic changes.

    8. CDO Club, DMA Launch Ground-Breaking Online Education Initiative

      PR Newswire via Yahoo! FinanceApr 13 05:11 AM

      NEW YORK, April 13, 2016 /PRNewswire/ -- The Direct Marketing Association (DMA) and CDO Club, which represents Chief Digital Officers and Chief Data Officers (CDOs), announced today a joint partnership to provide online courses to the CDO Club's 1,500 registered members, the world's largest community of C-suite digital and data leaders. "With digital transformation fueling incredible growth in ...

    9. LINDON, Utah, May 3, 2016 /PRNewswire/ -- ForeverGreen Worldwide Corporation (OTCBB: FVRG), a leading direct marketing company and provider of health-centered products, today announced the beginning of ...

    10. As of May 16, direct marketing companies registered in the UK will need to display their phone numbers when making unsolicited phone calls - even if their call centres are based abroad.

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