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  1. The Life Insurance Direct Marketing Association has announced that its Annual Fall Meeting & Business Showcase will take place September 25 through September 27, 2016 at the Balboa Bay Resort in Newport ...

  2. 13th Annual LIDMA Fall Meeting & Showcase to Take Place at The Balboa Bay Resort, Newport Beach, CA From September 25 to September 27, 2016

  3. Direct Marketing agencies Script to Screen and M2 Marketing and Management Services have announced the release of Perfect Formula's first long-form television campaign. The campaign, which includes short-form ...

  4. Sacramento-area farmers and ranchers who sell their products directly to consumers generate twice as much regional economic impact per dollar of output as do area food producers who don’t engage in direct marketing, reports a UC Davis agricultural economist and a team of UC Cooperative Extension researchers.

  5. Tri-Stage eyes Asean expansion via stake in TV Direct

    The Nation - Thailand's English newsJul 20 11:05 AM

    TRI-STAGE INC, a leading Japanese direct-marketing solution provider, yesterday announced the acquisition of a 15-per-cent stake in Thailandâs TV Direct, the listed TV home-shopping operator.

  6. This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.

  7. The Direct Marketing Association (DMA) has unveiled a new leadership team for the Email Experience Council, the email marketing branch of the professional marketing community.

  8. SANTA ANA, CA--(Marketwired - Jul 21, 2016) - Direct Marketing agencies Script to Screen (STS) and M2 Marketing and Management Services (M2) have announced the release of Perfect Formula's first long-form television campaign . The campaign, which includes short-form spots as well, marks the next step in the nail care brand's rise to category leadership, having already been recognized as a best ...

  9. Anyone who has spent time in direct marketing for a brand knows there is no such thing as incremental budget. It's a world of trade-offs - or, as a mentor of mine would always say, "What do we not do to make this happen?"

  10. According to the Direct Marketing Association, the ROI for email marketing is around 4300%, bringing in GBP40 for every GBP1 spent. Email outperforms search, display and social media marketing. The reason for such a high ROI is that email gives marketers a platform to build customer relationships on an ongoing and direct basis.

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