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  1. Advocacy marketing — the idea of getting existing customers to talk about your company and its products — is nothing new, but as marketing spend has shifted online, a number of startups ...

  2. The news was announced Monday by Verizon as it sealed a deal with the NFL for an estimated $2 billion over the next five years in a move that highlights the telecom giant's pivot toward digital ...

  3. When it comes to tracking the effectiveness of online advertising campaigns, PhoneWagon CEO Ryan Shank said there’s been a big piece missing for most businesses — namely, how often ...

  4. We leverage large amounts of data that we collect ourselves, or that our clients provide us, to drive personalized advertising for our clients. We’re the digital media arm of Epsilon.

  5. The swift drop in revenue, a side effect of YouTube's attempt to remove ads from offensive videos, has caused some users...revenue, by relying on relative unknowns to provide it with clips for ...

  6. Imagine, after going on a beach vacation and posting photos about it on social media, someone tells you your pictures ended up on an escort site. This stands out as a gross violation of her ...

  7. While the company has exposure to the packaged-good and retail sectors, two troubled areas, Squali is upbeat about the future of programmatic advertising. He believes that large retail ...

  8. (otc pink:PDXP), a marketing and diversified holdings company, announces that it has begun its online advertising program with TeleQuery(TM). Founded in June of 2000, TeleQuery ...

  9. The online marketing industry has a $7.2-billion problem that most advertisers are unaware of - but losing money to: bot fraud. Marketers worldwide lost an estimated $7.2 billion to..

  10. Snap: Still Not Facebook?

    Nasdaq6 days ago

    His motivation might also be influenced by Snap's stagnant user growth since its March IPO and its minuscule slice of online advertising compared to Alphabet ( GOOGL ) and Facebook ...

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