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Legacy media makes new bets on CTV and retail media convergence
Marketing Dive via Yahoo Finance· 1 month agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Retail Media, CTV Expected To Post Big Gains in 2024
Next TV via Yahoo News· 3 months agoAd Fraud Scam. Retail Media and connected TV are expected to be big engines for digital advertising growth in 2024, according to the inaugural U.S. ad...
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...