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Creating a throw-away culture: How companies ingrained plastics in modern life
NPR· 44 minutes ago“That is not what people were used to.” A solution companies came up with was emphasizing that plastic was a low-cost, abundant material. A 1960 marketing
AI can power better product development based on consumer needs, says Yale marketing professor
Business Insider via Yahoo News· 3 days agoGenerative AI can be used to brainstorm product ideas or assist in creating marketing materials....
'The Acolyte's twin reveal threw me for a loop — and I'm hungry for more
Mashable· 4 days agoAll the marketing materials for the latest Star Wars series led viewers to believe that it focused...
A legal expert shares how marketing executives can lock in copyright protections for AI-assisted...
Business Insider via Yahoo News· 6 days agoAdding substantial human input to materials that use AI could keep marketers out of the danger zone....
How To Avoid Marketing To The Wrong People
Black Enterprise· 6 days agoIt is probably because they have spent the majority of their advertising budget marketing to the wrong people. All the most successful businesses spend a...
How one agency uses AI to track and manage thousands of campaign assets — building its own library...
Business Insider via Yahoo News· 4 days agoSaatchi & Saatchi Saatchi & Saatchi struggled to find reusable assets in its vast backlog of ...
Election fraud claims being reviewed by police
BBC via AOL· 7 days agoPolice are reviewing claims of election fraud they have received relating to "concerns around marketing material". It comes after the Conservative...
Showing Net Performance in Portfolio Subsets Is Hardest Part of Marketing Rule | PLANADVISER
PLANADVISER· 4 days agoThe rule keeps many traditional requirements designed to prevent misleading investors, while adding that advisers may not use gross performance of investments before fees and costs in
Actor Tony Hale’s Cozy L.A. Retreat Is Up for Grabs at $2.6 Million
Robb Report via Yahoo News· 2 days agoThe “Veep” and “Arrested Development” star and his wife Martel purchased the Studio City property...
Barnet Multimedia Content Marketing Campaigns For Visibility & Traffic Announced
Digital Journal· 6 days agoThis research will be used to craft compelling marketing materials with a focus on low-competition keywords. Over time, this strategy can help nearly any ...