Search results
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
CoinDesk via Yahoo Finance· 4 weeks agoWhen marketer Yakov Sychev joined cross-chain liquidity protocol Eywa a month before its launch in...
There's a place for AI in branding but it needs human creativity, argues OLIVER's Rod Sobral
Creative Bloq via Yahoo News· 1 week agoAn AI-generated image of a heap of rubbish. “I've learned that people will forget what you said,...
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
CoinDesk via Yahoo Finance· 4 weeks agoEvery marketer needs data. The problem is that in Web3, getting that data is tricky. Where are your customers coming from, what are they doing? This is...
How Web3 Marketing Changes the Game
CoinDesk via Yahoo Finance· 1 month agoWeb3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. This feature is part of...
Web3 Marketing Needs Some of Apple’s Secret Sauce
CoinDesk via Yahoo Finance· 1 month agoThe launch of Apple’s Vision Pro headset has been perhaps the most controversial in its recent history – certainly, the biggest pivot since the company...
Every gaming showcase scheduled for summer 2024
PC Gamer via Yahoo News· 1 month agoCredit: Electronic Arts, BioWare Summer is well underway, which means that the summer gaming showcase schedule is in high gear. E3 is gone for good now,...
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
CoinDesk via Yahoo Finance· 4 weeks agoThe rise of Farcaster and portable “social graphs” will change the relationship between brand...
How to Produce Your Own On-Chain Game Show
CoinDesk via Yahoo Finance· 4 weeks agoBoth contestants and voters pay in – because it’s worth it to them for the money, status, opportunities, social connections and potential airdrops they...
Haus, which helps companies measure marketing ROI, raises $17M
TechCrunch· 11 months agoSeveral years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping...
Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
CoinDesk via Yahoo Finance· 4 weeks agoWe need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics,...
