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How Dr Pepper passed Pepsi by marketing around football, flavor innovation
Marketing Dive via Yahoo Finance· 6 days agoAs it has looked to differentiate itself from cola wars stalwarts Coke and Pepsi, Dr Pepper has...
Festive Father’s Day 2024 campaigns, from Pepsi, Staples, Dr Squatch & more
The Drum· 3 days agoPepsi and chef Bobby Flay have collaborated on a scent that melds cola with the smoky essence of a...
Netflix Pitch Deck Reveals Cost of NFL Sponsorship
AdWeek· 1 day agoNow, it’s time to break down the Xs and Os of the deals, according to detailed information from the streamer’s pitch deck. As part of its ad...
Corporate failure has its own "museum"
Axios· 1 day agoSean Jacobsohn's job is to invest in promising enterprise software startups. Catch up quick: Jacobsohn, a partner with Norwest, is founder and "chief...
First SKIMS, now Adidas: Jude Bellingham is on the path to eclipsing David Beckham
The Telegraph via Yahoo News· 2 days agoJude Bellingham is launched upon Euro 2024 by Adidas and on this occasion the great English prodigy...
Who's Better Between Chase Elliott and Dale Earnhardt Jr.? Drivers Weigh In
Taste of Country· 4 days agoWatch as four current drivers are asked who is better: Elliott or Dale Jr.?
One More Reason for Arkansas Fans to Thank Frank Broyles
Sports Illustrated· 1 day agoThe Pac 12 folded, although technically Washington State and Oregon State still have rights to the name. Only the Big 12 is truly trying to show some sort of fight and appears to be in line ...
Heart and Sole 45th anniversary race is Saturday in Billings
Billings Gazette· 5 days agoThe event features a two-mile health walk, a 5K, 10K and the Montana Active Life Festival.
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 2 days agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
Inside Netflix's Pitch to Advertisers for NFL Christmas Games
AdWeek· 3 days agoOn May 15, hours ahead of its first in-person upfront event, Netflix announced it’d be getting two...
