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Fact Check: Online Ad Claims Dana Perino Is Leaving Fox News' 'The Five' Due to 'Tensions' with Sean...
Snopes via Yahoo News· 17 hours agoIn other words, they intended to fool users into...Perino responded with the following statement: "I...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 23 hours agoTiVo One is designed to offer advertisers advanced tools for forecasting, targeting, and measuring...
Council Post: From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Forbes· 1 day agoHistorically, Google Ads worked mainly with a keyword-centric model. A match between a search term...
TiVo Launches TiVo One Cross-Screen Ad Platform
TV Technology via Yahoo News· 23 hours agoPrecision Targeting: Enhanced content discovery and engagement allows advertisers to target based on...Advanced Measurement: Track, analyze and optimize...
Meta approved ads in India that called for violence and spread election conspiracy theories
Engadget· 2 days agoMeta’s advertising policies are once again in the spotlight as a watchdog group says the company...
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
CoinDesk via Yahoo Finance· 1 day agoCrypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says...
Odele grew hair care brand via Target; now, it's eyeing women's sports fans
San Francisco Chronicle· 1 day agoThe brand seemed to appear out of nowhere, populating Target shelf space among other "clean label" hair products during the pandemic. In just four years, Minneapolis-based ...
MediaPost Publications - MediaPost Weekend 05/18/2024
MediaPost· 4 days agoStreaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement.
Revolutionizing Digital Advertising: The Role of Adtech Companies
Easy Reader· 6 days agoThe advertising industry has gone through a huge transformation, and the focus has shifted from traditional methods to more targeted and individualized approaches. The innovation ...
Moms for Liberty to spend over $3 million targeting presidential swing state voters
ABC Action News Tampa Bay· 1 hour agoThe conservative parental rights group Moms for Liberty plans to spend more than $3 million on a multi-state advertising blitz to increase its membership and engage voters before November, following ...
