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Walmart is winning over investors, but its growth story relies on three key e-commerce initiatives
Yahoo Finance· 14 hours agoImages But the company has a long way to go to compete with Amazon, which brought in $47 billion in ...
T-Mobile is boosting ad inventory to monetize its subscriber reach
PhoneArena· 24 hours agoT-Mobile marketing chiefs took part in the NewFronts conference organized by the Interactive ...
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 5 days agoU.S. marketers are expected this year to spend $54.5 billion on “retail media” advertising—ads sold...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 1 day agoThis includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser investment, and the ability to calculate the performance of ...
3 Reasons Roku Stock Could Bounce Back This Summer
Motley Fool via Yahoo Finance· 7 days agoARPU has actually increased sequentially in two of the past three quarters. The...since Walmart (NYSE: WMT) announced a $2.3 billion deal for smart TV...
What the Tech? More Fathers Day Gadgets
WILX 10 Lansing· 7 days agoFather’s Day is coming up quickly (June 16th)! Look, we all know dads love gadgets—and they especially love gadgets that other dads don’t have yet. Next,...
Here are 3 ways Meta could pivot if 10% of its ad revenue were to disappear
CNBC· 7 days agoMeta Platforms could see a slowdown in a big revenue driver later this year. Wall Street analysts...
Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 5 days agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between...
The Age Of Media Networks
MediaPost· 2 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
10 Most Influential Brand Marketers In 2024: NFL, Netflix
Variety via Yahoo News· 7 days agoToday marks the debut of our first edition of the Variety 10. Our goal is to focus on a specific...