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Powerade enlists Simone Biles to empower athletes to 'take a pause' amid run-up to Olympics - Mobile...
MobileMarketing· 21 hours agoPowerade has launched a new campaign focused on supporting athletes’ mental and physical health, in time for the 2024 Summer Olympics in Paris. With the help of gymnast Simone Biles and other ...
Unbiased measurement: A north star for mobile and app marketers in 2024
The Drum· 22 hours agoRan Avrahamy, CMO of AppsFlyer, on why brand and marketing teams must prioritize trust to succeed in...
Roblox taps PubMatic to power video ads - Mobile Marketing Magazine
MobileMarketing· 20 hours agoRoblox has partnered with technology company, PubMatic, to enable programmatic media buying of Roblox’s video advertising inventory when it goes live later this year. As a result, the partnership ...
Optimum Nutrition launches new campaign announcing Sky Sports partnership - Mobile Marketing...
MobileMarketing· 22 hours agoSky Media has launched a new campaign announcing Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The multi-platform campaign, which is the first TV ad on UK screens, is fronted ...
Old El Paso launches multi-million partnership with Team GB ahead of 2024 Paris Olympics - Mobile ...
MobileMarketing· 5 days agoOld El Paso has partnered with Team GB to launch a new multi-million pound campaign ahead of the Paris Olympics.
Cleaning company Astonish sponsors new series of The Only Way is Essex - Mobile Marketing Magazine
MobileMarketing· 21 hours agoCleaning company Astonish has announced its sponsorship of reality TV show, The Only Way is Essex (TOWIE), for the next two series. As a result, the company has recreated common scenes from ...
AppLovin stock initiated with neutral rating, $80 price target by Daiwa
Investing.com· 24 hours agoOn Monday, Daiwa Securities commenced coverage on AppLovin Corp (NASDAQ: APP ), a prominent player...
WATCH: Diet Coke launches two new ads inspired by real-life fan stories - Mobile Marketing Magazine
MobileMarketing· 6 days agoDiet Coke has launched two new adverts putting its loyal fans at the centre of its campaign, ‘Love What You Love, By You’ to celebrate their love of the beverage and being unapologetically themselves ...
DoubleVerify Apologizes for Misreporting X/Twitter’s Brand-Safety Rates for More Than Four Months
Variety via Yahoo Finance· 11 hours agoDoubleVerify, which provides brand-safety measurement ratings for digital platforms to major...
Council Post: Cross-Channel Marketing In 2024: Five Insights And Recommendations
Forbes· 24 hours agoRaviteja Dodda (Ravi) is the cofounder and CEO of MoEngage, an insights-led customer engagement...
