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  1. Ibotta is fundamentally changing how the world’s leading advertisers think about mobile marketing, and we are looking for winners to join our rapidly growing Client Partnerships ...

  2. Mobile marketing strategies mean nothing if the company executing them knows nothing about how their customers... This excerpt from the book, "The Third Screen: The Ultimate Guide ...

  3. to digital marketing, it seems like there's email, social and then there's mobile. You're seeing companies create marketing messages that look good on a mobile device or they're making their ...

  4. On May 25, the stringent European Union’s General Data Protection Regulation—which gives Europeans the right to know what data is stored on them and the right to have it deleted—goes into effect ...

  5. They incorporate on-board Wi-Fi, Beacon and Bluetooth technologies to create first-of-its kind mobile marketing opportunities for advertisers. The Wi-Fi allows Strong Digital Media ...

  6. NEW YORK, April 19, 2018 /PRNewswire/ -- Verve™, the global leader in location-powered mobile marketing, today announced that Mark Fruehan has been appointed to the newly created ...

  7. Urban Airship taps ex-Salesforce exec

    American City Business Journals4 days ago

    Mobile marketing software maker Urban Airship has tapped a former Salesforce exec to lead its marketing efforts. Michael Stone joined the Portland company this month as senior ...

  8. APIs, programmatic, DMPs, DSPs, PMPs, backfill—all of this technical language is fine when we’re talking about machines, but it overlooks the most important part of the ad tech equation: people ...

  9. ORANGE COUNTY, CA / ACCESSWIRE / April 22, 2018 / In recent years, studies show that mobile device users are more likely to interact with advertisements that show up within apps they are already ...

  10. For companies trying to perfect their marketing strategies, it shouldn't be a question of inbound vs. outbound marketing, said customer relationship management expert Brent Leary in a SearchCRM ...

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