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Magna Gets Access to OpenAP Cross-Platform Audience Data With Acxiom Integration
Next TV via Yahoo News· 5 months agoOpenAP Magna. Magna, the investment and intelligence arm of media buyer IPG Mediabrands, said it...
‘Synthetic data’ could determine whether or not millennial founder Charlie Javice lied to JPMorgan...
Fortune via Yahoo Finance· 1 year agoIt can help detect fraud, gain efficiencies, and even power self-driving cars. And so-called...
Ad industry tries to quash proposed data broker regulations
Politico via Yahoo News· 9 months agoThe advertising industry has kicked off a campaign to kill a California bill that would make it...
Ad firm plans to use people's data in a maneuver to sink data privacy bill
Politico via Yahoo News· 9 months agoOne of the world’s largest advertising firms is crafting a campaign to thwart a California bill...
Helping Brands Turn Marketing Upside Down
AfroTech via Yahoo News· 2 years agoDo you have a friend or family member with a signature style, an often used saying, or a dish that’s requested for every holiday meal? Just reading that...
Companies line up to undercut key data privacy law
Politico via Yahoo News· 1 month agoA pioneering law in New Jersey that protects the privacy of law enforcement officials could soon come under fire from a coalition of businesses that want to loosen up the new rules, according ...
IPG integrates Adobe’s AI-driven GenStudio content creation platform
Marketing Dive via Yahoo Finance· 2 months agoDive Brief: Interpublic Group is the first company to integrate Adobe’s GenStudio into its own...
Here's Why Holding Interpublic Group (IPG) is a Good Decision
Zacks via Yahoo Finance· 5 months agoInterpublic Group’s IPG innovation with IPG Health's inclusive clinical trials, IPG Mediabrands'...
Arkansas Edge NIL Collective executive director teases big event
HawgBeat· 3 months agoArkansas athletics director Hunter Yurachek sports an Arkansas Edge hoodie during the men's...
Troops’ personal data can be purchased for pennies, researchers find
Military Times via Yahoo News· 6 months agoMany probably already know that virtually every website frequented is collecting personal...
