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Ad Age seeks Gen Z column contributors
Ad Age· 6 days agoAs a contributor, you will have the opportunity to share your insights and ideas with the Ad Age audience made up of chief marketing officers, agency...
MullenLowe’s Genie Lara on making mentorship her mission
Ad Age· 7 days agoAd Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2024 with our Honoring Creative Excellence package, for which we asked ...
5 ways Coke is using AI to enhance its marketing
Ad Age· 2 days agoLearn more about Coke’s approach to AI and creativity at Ad Age’s Business of Brands conference, set for Sept. 18 and 19 in Chicago. Coca-Cola Co.’s global ...
Horizon Media's Study "Injecting Change: Weighing the Future of Insurance in the Age of Ozempic"...
PRWeb· 1 day agoHorizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, today unveiled "Injecting Change: Weighing the Future of Insurance in ...
Pepsi CMO Todd Kaplan departs as cola wars heat up
Marketing Dive via Yahoo Finance· 7 hours agoAfter nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new...
Introducing Ad Age’s Tech Power List 2024
Ad Age· 7 days agoOne chief marketing officer discovered the formula for connecting luxury to lifetime value, using data to foster customer loyalty and to boost sales. A VP of generative AI made the list for ...
Nicole Castro on her travel book ‘7 Things’ and effecting change through marketing
Ad Age· 6 days agoAd Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2024 with our Honoring Creative Excellence package, for which we asked ...
Sonic’s CMO on its new campaign, changing media approach and why it stuck with Mother
Ad Age· 5 days agoInspire Brands, Sonic’s parent company, hired Publicis Groupe as its media agency of record in 2021. Burger King, McDonald’s and Wendy’s have all responded with $5 or $3 meal deals. A new survey ...
Agencies struggle with succession planning—how to pick the right leaders
Ad Age· 6 days agoOverseeing various different functions helped develop a “clearer understanding” of what it means to lead The Martin Agency, said Robinson. In the client-focused role, for instance, Robinson ...
‘Offline Island’ in Finland boosts tourism by banning all devices
Ad Age· 5 days agoLast summer, the regional tourism board of Kotka-Hamina, a remote area of Finland, declared island of Ulko-Tammio to be the world’s first offline island. Visitors were banned from bringing connected devices of any kind.
