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John Wolfe, communications chief for ANA and former Ad Age editor, dies at 72
Ad Age· 2 days agoJohn Wolfe, a longtime industry executive and journalist, died this week from lung cancer. Wolfe’s career spanned the ad business, where he both chronicled it as the New York bureau chief of ...
Amazon’s Francois Lee on fitting in by not fitting in
Ad Age· 6 days agoAd Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2024 with our Honoring Creative Excellence package, for which we asked ...
Apple’s disastrous iPad ad mocked by rival Samsung in new 43-second spot: ‘We would never crush...
Fortune via AOL· 7 days ago“We missed the mark with this video, and we’re sorry,” Tor Myhren, vice president of marketing, told...
The Most Important Marketing Metric Is Driving Business Growth
Forbes· 6 days agoAs digital, CRM, and more have evolved to create an abundance of digitally-infused customer...
'We don't crush creativity' – Samsung kicks Apple when it's down with new ad after iPad Pro...
TechRadar· 7 days agoLast week, Apple held its ‘Let Loose’ event where the firm presented several of its new innovations...
Xiaomi Again Copies Apple, This Time with Controversial "Crush!" Ad
The Mac Observer· 22 hours agoXiaomi is taking a dig at Apple's controversial "Crush!" ad to promote the release of a new phone in...
Speaker Details: Brand Play: The ADWEEK Sports Marketing Summit 2024
AdWeek· 2 days agoShe also held various direct-to-consumer and performance marketing positions at PEOPLE, TIME and InStyle magazine divisions. A 2021 Ad Age 40 Under 40 honoree ...
TaylorMade not changing ad campaign featuring Scheffler amid arrest
Sports Business Journal· 3 days agoTaylorMade is “sticking with” its recent advertising campaign featuring No. 1-ranked golfer Scottie Scheffler despite his arrest Friday, according to Jon Springer of AD < ...
Bud Light unveils new UFC campaign amid marketing focus on sports, entertainment
Sports Business Journal· 1 day agoThe brand’s newest creative features UFC fighter Dustin Poirier and the Bud Light Genie from its Super Bowl LVIII ad. “The Walkout” sees the Bud Light Genie help a "group of friends meet Poirier ...
Chef Daniel Boulud endorses Betty Booze sparkling cocktails—see his ad with Blake Lively
Ad Age· 23 hours agoBetty Booze and Betty Buzz will now be available throughout Bould’s properties including Jōji Box, Épicerie’s and the Blue Box Café