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Google visual storytelling advances for YouTube, Discover, Gmail
Search Engine Land· 7 days agoMore options are available for visually immersive ad formats to drive consumer demand and...
SeenThis uses Scope3 to model the emissions of its ad technology - Mobile Marketing Magazine
MobileMarketing· 7 days agoAdaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users ...
Weird YouTube behavior skips some videos to the end when using an ad blocker
Neowin· 5 hours agoSeveral users have reported that their YouTube videos automatically skip to the end. The weird behavior appears to happen only to those who have installed an ad blocker on ...
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for...
Digiday· 31 minutes agoMarketers were quick to jump on the opportunity as gaming exploded in popularity during COVID-19 lockdown. “I don’t know that I’m bold enough to say that we have reached an inflection point, ...
Google to bring ads to new AI Overview as part of search transformation
Marketing Dive via Yahoo Finance· 6 days agoDive Brief: Google teased a number of generative artificial intelligence (AI) developments for...
Google rolls out more tools for advertisers — including new formats for AI-generated search
Digiday· 6 days ago“It helps you to have a really tailored recommendation before you get to that point of needing to go...
Google unveils new AI ad tools for search, including new formats & animations
The Drum· 6 days ago“As we move forward, we’ll continue to test and learn new formats, getting feedback from advertisers and the industry,” the company wrote in a blog post. Google made clear ...
Google Announces New AI Ad Tools at Marketing Live 2024
Social Media Today· 6 days agoGoogle has announced a range of new ad tools at its “Marketing Live” event, including some impressive creative editing tools (powered by AI), new Shorts ad
Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
Wired News· 7 days agoOne of the new ad formats Google announced today will allow brands to link short-form videos they...
Council Post: From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Forbes· 7 days agoAds campaigns, moving from a purely keyword-centric approach to focusing on user intent is a...