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Instacart expands into shoppable YouTube ad formats
Retail Insight Network via Yahoo Finance· 2 days agoInstacart CEO and chair Fidji Simo said: “By expanding into shoppable YouTube ad formats, we are merging the power of video creative with our valuable...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 6 days agoDive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter....
Pinterest launches AI ad tools
Search Engine Land· 6 days agoThe big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign...
Brands Can Now Buy Shoppable Instacart Ads on YouTube
AdWeek· 3 days agoGrocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads...
Disney expands CTV strategy with ‘advergaming’ launch - Mobile Marketing Magazine
MobileMarketing· 4 days agoDisney has expanded its connected TV (CTV) strategy with the launch of new ad formats that incorporate games and shoppable features. In partnership with ...
Yahoo Sports AM: Mini World Cup
Yahoo Sports via AOL· 5 hours agoQuestion: Who is the new active record-holder with 166 playoff games without a title? Hint: He played in the 2012 NBA Finals. Answer at the bottom. This...
Formats news: “The Floor” heads to Sweden; Banijay France label launches new game show
Realscreen· 4 days agoSweden jumps on The Floor Talpa Studios’ hit quiz show The Floor has found another new home, with...
How a tiny Montclair radio station came to play a continuous loop of one Boyz II Men song
Gannett via AOL· 10 hours agoHe played music under a classic rock format and created original Montclair-relevant programming,...
Stagwell, Anzu To Partner On New In-Game Ad Experiences
MediaPost· 4 days agoThe Anzu platform enables advertisers to reach gamers across mobile, PC, console and gaming metaverses with IAB-compliant ad formats that become part of ...
Disney brings playable “advergames” to Hulu and ESPN
The Verge· 6 days agoMore kinds of ads are coming to Hulu.
