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Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Search Engine Land· 2 hours agoSince launching in March, Amazon claims most Performance+ campaigns have achieved 30-90% lower CPAs...
Google to bring ads to new AI Overview as part of search transformation
Marketing Dive via Yahoo Finance· 1 day agoDive Brief: Google teased a number of generative artificial intelligence (AI) developments for...
Snapchat Adds Lower Funnel Tools for Performance Marketers
AdWeek· 7 hours agoOver the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of ...
T20 World Cup uses cricket's fast and furious format. The tempo appeals to new and existing fans
San Francisco Chronicle· 3 hours agoThis World Cup is in the Twenty20 format, the fastest and most action-packed version of cricket....
AMG Chooses Brightline For ‘Frame’ Ad Format
TV Technology via Yahoo News· 3 days agoformats, offering advertisers opportunities to reach audiences during live and on-demand programming without interrupting the viewing experience, the...
SeenThis uses Scope3 to model the emissions of its ad technology - Mobile Marketing Magazine
MobileMarketing· 2 days agoAdaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users ...
Is Google A Buy Amid Advertising, Search Revelations At Marketing Live?
Investor's Business Daily· 6 hours agoAt Google Marketing Live 2024, the company introduced new products and features for advertisers that...
Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google...
Search Engine Roundtable· 1 day agoGoogle Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ...
Allen Media Group Adopting BrightLine Interactive Ad Formats
Next TV via Yahoo News· 3 days agoAMG will use Brightline's Frame ad format. Allen Media Group said is working with BrightLine to...
Google visual storytelling advances for YouTube, Discover, Gmail
Search Engine Land· 2 days agoMore options are available for visually immersive ad formats to drive consumer demand and...