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Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests
Skift via Yahoo Finance· 4 months agoIn May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and...
Understanding the key differences between the top video game ad networks and exchanges
Search Engine Land· 1 year agoThe two distinct platforms allow publishers to monetize their game content and enable advertisers to...
TV on the Spot: Networks Claim Victory in Upfront, but Tough Economy Could Loom
Variety via Yahoo News· 2 years agoTV networks are claiming victory in this year’s upfront ad-sales market, but their executives...
Non-Sports Linear Ad Volume Seen Dropping 5% in Upfront
Next TV via Yahoo News· 11 months agoNick Jonas at NBCU upfront With upfront negotiations more than halfway done, buyers and sellers are...
Fewer Ad Dollars Expected As Weak TV Upfront Nears End
Variety via Yahoo News· 11 months agoTo collect ad dollars this year, the nation’s big TV networks did something they rarely do. They...
Amazon to be 'disruptive force' as it begins ad-tier rollout — here's what's at stake
Yahoo Finance via AOL· 5 months agoAmazon (AMZN) is expected to start rolling out ads on its Prime Video streaming service beginning...
Ads on Netflix: They’re Gonna Be Expensive, with Limited Choices for Advertisers
Indiewire via Yahoo News· 2 years agoWant to advertise on Netflix? It won’t come cheap. Netflix is seeking a streaming industry-leading...
Analyst Cuts Q2 Ad Revenue Forecasts for Broadcast, Cable
Next TV via Yahoo News· 11 months agospending decline Underscoring a weak market for TV advertising, analyst Robert Fishman of...
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Is Wall Street Overestimating Netflix's Ad Business Opportunity?
Investor's Business Daily· 2 years agoInternet television network Netflix has yet to disclose publicly the details of its upcoming...