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    • Pinterest launches AI ad tools

      Pinterest launches AI ad tools

      Search Engine Land· 22 minutes ago

      It’s also expanding brand safety validation through partnerships with measurement firms IAS and DoubleVerify. Why we care. These AI-powered updates show...

    • IAB Tech Lab Releases Ad Creative ID Framework

      IAB Tech Lab Releases Ad Creative ID Framework

      TV Technology via Yahoo News· 3 days ago

      Cross-platform reporting: The current lack of unique creative IDs generates data inconsistencies that make accurate media reporting difficult. This is...