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GroupM predicts 7.8% global ad spending growth in 2024
Ad Age· 4 days ago“The expanding globalization opportunities for Chinese advertising, manufacturers and companies, helped by what was a bit of a slower year last year, really is impacting the global flow of advertising ...
Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Digiday· 4 days agoIn fact, spending experts have even revised their forecasts to account for the additional upside....
Meta Got A Big Boost From Temu And Shein Last Year. This Analyst Is Bullish On Future Performance.
Investor's Business Daily· 1 day agoSeparately, analysts with Bernstein also released a positive client note on Meta Thursday. The...
Reddit adds third-party verification for advertisers
Search Engine Land· 1 day agoBetween the lines. Transparency has become table stakes for ad platforms courting big brands’ budgets. Reddit’s IAS integration aims to provide that...
Global Ad Revenue to Surpass $1 Trillion in 2025 as GroupM Boosts 2024 Forecast for U.S., China
The Hollywood Reporter via Yahoo Finance· 4 days agoGlobal advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further...
Madhive Agrees to Buy Frequence to Speed Local Ad-Tech Growth
Next TV via Yahoo Finance· 4 days agoThe deal would combine...The companies said their assets are a good fit with little redundancy and...
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
Next TV via Yahoo Finance· 4 days agoAt that rate, it will surpass traditional TV ad revenue a year sooner than expected. The largest...
GroupM Upgrades Ad Growth Estimate For 2024 And 2025
MediaPost· 4 days agoLast December the company had forecast global growth of 5.3% for this year. For the first time the industry will surpass one trillion in revenue in 2025, increasing 6.8% to ...
GroupM Revises 2024 Ad Outlook Up Several Percentage Points
MediaPost· 5 days agoCiting major improvements in the economies of the world's biggest advertising markets -- the U.S. and China -- GroupM significantly upgraded the outlook for total ad
Turns Out, The US Is Not The Biggest Political Ad Market
MediaPost· 5 days agoU.S. political ad spending is so significant that for years the major ad forecasters have either published two versions of estimates ...
