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Is This Trillion-Dollar Company About to Join Nvidia in the Stock-Split Club?
Motley Fool via Yahoo Finance· 4 hours agoLast year, Meta's advertising revenue came in at $132 billion, indicating that its share of the...
GroupM predicts 7.8% global ad spending growth in 2024
Ad Age· 5 days ago“The expanding globalization opportunities for Chinese advertising, manufacturers and companies, helped by what was a bit of a slower year last year, really is impacting the global flow of advertising ...
Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Digiday· 4 days agoIn fact, spending experts have even revised their forecasts to account for the additional upside....
Meta Got A Big Boost From Temu And Shein Last Year. This Analyst Is Bullish On Future Performance.
Investor's Business Daily· 2 days agoSeparately, analysts with Bernstein also released a positive client note on Meta Thursday. The...
Global Ad Revenue to Surpass $1 Trillion in 2025 as GroupM Boosts 2024 Forecast for U.S., China
The Hollywood Reporter via Yahoo Finance· 5 days agoGlobal advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further...
Madhive Agrees to Buy Frequence to Speed Local Ad-Tech Growth
Next TV via Yahoo Finance· 4 days agoThe deal would combine...The companies said their assets are a good fit with little redundancy and...
Turns Out, The US Is Not The Biggest Political Ad Market
MediaPost· 6 days agoU.S. political ad spending is so significant that for years the major ad forecasters have either published two versions of estimates ...
GroupM Upgrades Ad Growth Estimate For 2024 And 2025
MediaPost· 5 days agoLast December the company had forecast global growth of 5.3% for this year. For the first time the industry will surpass one trillion in revenue in 2025, increasing 6.8% to ...
GroupM Revises 2024 Ad Outlook Up Several Percentage Points
MediaPost· 6 days agoCiting major improvements in the economies of the world's biggest advertising markets -- the U.S. and China -- GroupM significantly upgraded the outlook for total ad
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
Next TV via Yahoo Finance· 5 days agoAt that rate, it will surpass traditional TV ad revenue a year sooner than expected. The largest...