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How the Middle East Became the Latest ‘Gold Rush’ in Marketing
The Wall Street Journal· 1 day agoBut marketing growth in the region is now being driven in part by newfound marketing interest in...
Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events
MediaPost· 1 day agoOn the heels of GroupM's significant upgrade, IPG Mediabrands's Magna also boosted both the U.S. and worldwide ad outlooks for 2024, citing a combination of factors, including ...
Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites
MediaPost· 1 day agoThe finding, part of a just-released "Programmatic Transparency Benchmark Study," conducted by the ANA and Trustworthy Accountability Group (TAG)'s TrustNet...
Will Baidu Be a Trillion-Dollar Stock by 2030?
Motley Fool via Yahoo Finance· 14 hours agoBaidu also faced tough macro headwinds during the pandemic as advertisers reined in their spending. China's sluggish post-pandemic recovery,...
Meta Got A Big Boost From Temu And Shein Last Year. This Analyst Is Bullish On Future Performance.
Investor's Business Daily· 5 days agoSeparately, analysts with Bernstein also released a positive client note on Meta Thursday. The...
Madhive Agrees to Buy Frequence to Speed Local Ad-Tech Growth
Next TV via Yahoo Finance· 7 days agoThe deal would combine...The companies said their assets are a good fit with little redundancy and...
Is This Trillion-Dollar Company About to Join Nvidia in the Stock-Split Club?
The Motley Fool via AOL· 3 days agoLast year, Meta's advertising revenue came in at $132 billion, indicating that its share of the digital ad space stood at just over 19% last year. This year, global digital ...
Stock market today: Asian shares mostly gain after Wall St rallies to new records
San Francisco Chronicle· 2 hours agoThis week has few top-tier economic reports apart from an update Tuesday on how much American...
World Bank boosts forecast: Strength of US economy will support global growth of 2.6% this year
Houston Chronicle· 7 days agoThe World Bank upgraded its outlook for the global economy Tuesday, estimating that it will expand...
Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline
The Hollywood Reporter via Yahoo Finance· 1 day agoThe advertising market appears to be rebounding, but it is not equal. The media investment company...