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Fox (FOXA) and The Trade Desk Strengthen Ad Tech Partnership
Zacks via Yahoo Finance· 9 hours agoFox Corporation FOXA and global ad tech leader The Trade Desk TTD have announced an expanded...
Perion’s Tal Jacobson on how ad-tech is changing, and why Cannes Lions is a ‘potential deal moment’
Page Six· 2 days ago“We’re going to see that the opportunities for AI in the advertising and marketing space are...
Amazon is already disrupting the streaming advertising market — here's how
Yahoo Finance via AOL· 4 hours ago"Amazon knows how to gain market share and they know how to use price to gain market share," said...
Google Ad Tech Antitrust Suit Will Go to Trial, Judge Rules
Bloomberg· 6 days agoHave a confidential tip for our reporters? Alphabet Inc. will have to defend itself at trial against...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 3 days agoCredit: FreeWheel FreeWheel, the Comcast-owned ad-tech company that works with most big TV...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 7 days agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 1 day agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
Google Must Face Trial Over Charges It Monopolizes Display Ads
MediaPost· 4 days agoBrinkema hasn't yet issued a written decision. The decision comes in a battle dating to January 2023, when the Department of Justice and more than a dozen states alleged that the company used ...
Media Deal Activity Is “Constrained,” and the Presidential Election Is One Reason
The Hollywood Reporter via Yahoo Finance· 9 hours agoDeal activity in the media and telecommunications sector in the first four months of 2024 remained...
Fox Expands Its Advanced Advertising Relationship With The Trade Desk
Next TV via Yahoo Finance· 1 day agoTrade Desk clients can now get access to more of Fox’s ad inventory through an integration between...