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Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 3 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
Contributor Guidelines | AdExchanger
AdExchanger· 2 days agoAdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. How can I write a column that will be accepted?
Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger
AdExchanger· 4 hours agoAlthough people across the digital ad industry might know what “SPO” stands for, there are different perspectives on what “optimization” entails. But SPO looks a little different if the focus ...
Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe | AdExchanger
AdExchanger· 1 day agoIt’s been a tough couple of years for people working in media and marketing, including mass layoffs...
Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger
AdExchanger· 1 day agoTV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety ...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 1 day agoIt’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection....
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
AdExchanger· 3 days agoThe deal represents Seedtag’s ambition to become an omnichannel marketing platform with CTV at the...
Can Etsy Survive If China Wins Ecommerce?; Google’s Self-Reported Oopsies | AdExchanger
AdExchanger· 2 days agoEtsy, the handmade and vintage product marketplace, is in a bind. Chinese manufacturers of super-cheap plastic and clothes (namely, Temu and Shein) are hoovering up paid media shopping traffic ...
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth | AdExchanger
AdExchanger· 6 days agoWhile agencies push for more programmatic buying options, publishers want to maintain control in TV...
Why Regional Grocery Chains Are Buying Into Co-Ops | AdExchanger
AdExchanger· 2 days agoSeems as if every retailer has its own data and ad targeting business these days. As of Tuesday, you...
