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Contributor Guidelines | AdExchanger
AdExchanger· 2 days agoAdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. How can I write a column that will be accepted?
Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe | AdExchanger
AdExchanger· 20 hours agoIt’s been a tough couple of years for people working in media and marketing, including mass layoffs...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 20 hours agoIt’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection....
Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger
AdExchanger· 21 hours agoTV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety ...
Why Regional Grocery Chains Are Buying Into Co-Ops | AdExchanger
AdExchanger· 1 day agoSeems as if every retailer has its own data and ad targeting business these days. As of Tuesday, you...
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
AdExchanger· 2 days agoThe deal represents Seedtag’s ambition to become an omnichannel marketing platform with CTV at the...
Can Etsy Survive If China Wins Ecommerce?; Google’s Self-Reported Oopsies | AdExchanger
AdExchanger· 2 days agoEtsy, the handmade and vintage product marketplace, is in a bind. Chinese manufacturers of super-cheap plastic and clothes (namely, Temu and Shein) are hoovering up paid media shopping traffic ...
How Future Plans To Elevate Publisher-Provided Ad Tech | AdExchanger
AdExchanger· 2 days agoThe track record of publishers branching out into ad tech is mixed. Future believes its new...
3 Ways CTV Advertising Can Get So Much Better | AdExchanger
AdExchanger· 6 days agoAd frequency, lack of addressability and the absence of contextual relevance across CTV are due to a...
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth | AdExchanger
AdExchanger· 6 days agoWhile agencies push for more programmatic buying options, publishers want to maintain control in TV...
