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Contributor Guidelines | AdExchanger
AdExchanger· 3 days agoAdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. How can I write a column that will be accepted?
Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 10 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger
AdExchanger· 11 hours agoAlthough people across the digital ad industry might know what “SPO” stands for, there are different perspectives on what “optimization” entails. But SPO looks a little different if the focus ...
Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs | AdExchanger
AdExchanger· 10 hours agoA recent trend of false advertising class-action suits has plagued the food and CPG industry. The...
Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe | AdExchanger
AdExchanger· 1 day agoIt’s been a tough couple of years for people working in media and marketing, including mass layoffs...
Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger
AdExchanger· 1 day agoTV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety ...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 1 day agoIt’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection....
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
AdExchanger· 3 days agoThe deal represents Seedtag’s ambition to become an omnichannel marketing platform with CTV at the...
Hidden Agency Fees Could Backfire; The Hulu Stalemate Continues | AdExchanger
AdExchanger· 3 days agoAgencies sing the praises of open marketplace bidding. Neither company stakeholders nor advertiser...
Why Regional Grocery Chains Are Buying Into Co-Ops | AdExchanger
AdExchanger· 2 days agoSeems as if every retailer has its own data and ad targeting business these days. As of Tuesday, you...