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Costco Begins Selling Millions of Customers' Purchase History to Advertisers
iTech Post· 4 hours agoCostco will be joining its competitors like Walmart and Target as the wholesale retailer begins...
Fact Check: Online Rumor Claims Reba McEntire Stormed Off 'The Voice' After Producers Kicked Her Off...
Snopes via Yahoo News· 3 days agoSnopes confirmed the ad was still active as of June 6. Users clicking on the ad visited a fake Fox...
Media Briefing: Why business publishers are finding value in social video ad revenue
Digiday· 4 days agoOver the past year, LinkedIn’s Wire Program and Pinterest’s Red Standard program popped up in an...
AI-Generated Ads Produce $27M in Revenue for Charter's Spectrum Reach
TV Technology via Yahoo Finance· 2 days agoThe results are a particularly positive development for broadcast stations and local ad sales...
Ads on football fields will create new revenue for schools preparing to give more money to athletes
San Francisco Chronicle· 2 days agoThe move was approved Thursday by the...Oversight Panel. The NCAA said rule change aligns...
Here are 3 ways Meta could pivot if 10% of its ad revenue were to disappear
CNBC· 4 days agoMeta Platforms could see a slowdown in a big revenue driver later this year. Wall Street analysts...
Meta is testing unskippable ads in the Instagram feed
Fortune via Yahoo Finance· 6 days agoInstagram is hardly hurting financially. In April, court filings showed the Meta division already...
Streaming services raise premium subscription rates while embracing ad-supported tiers
MacDailyNews· 3 days ago“When you want to optimize revenue, you would actually increase the price of the ad-free tier because even if users turn to the ads, you’re still making ...
How Future Plans To Elevate Publisher-Provided Ad Tech | AdExchanger
AdExchanger· 7 days agoad tech is mixed. Future believes its new monetization offering can succeed where other publishers...
Meta Tests Unskippable Ads in Instagram Feed
Inferse.com· 5 days agoMeta, the parent company of Instagram, is experimenting with unskippable ads within the Instagram feed. This move marks a significant step in Meta’s ongoing efforts to enhance its advertising ...