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Getting started with Google Ads, Google's advertising service once known as AdWords: What it is, how...
Business Insider· 21 hours agoGoogle Ads was initially launched as Google AdWords, then renamed and revamped in recent years....
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 12 hours agoAmy Reinhard and Peter Naylor Netflix, president, ad sales and Netflix, VP, global advertising sales INSIDE TRACK The subscriber base for Netflix’s < ...
The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social...
The Woonsocket Call· 1 day agoThe new committee is comprised of executives from trade associations representing every sector of the media ecosystem. "The Ad Council's ability to convene leaders within ...
Tesla—which never buys ads—is buying ads to promote Elon Musk’s record $52 billion pay deal days...
Fortune via Yahoo Finance· 17 hours ago“Other companies spend money on advertising & manipulating public opinion,” he countered, “Tesla...
Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less...
Digiday· 1 hour agoTo set the scene, Digiday+ Research surveyed brand, retailer and agency professionals in the first...
Amazon's upfront debut crowns its courtship of adland
Digiday· 1 hour agoAmazon’s upfront presentation on May 14 was heavy on the content and relatively light on ad tech announcements, with company executives mostly stressing the depth and range ...
Logan Paul & KSI’s Prime Energy hit with class action lawsuit for “false advertising” - Dexerto
Dexerto· 13 hours agoLogan Paul & KSI’s Prime Energy has been hit with a class action lawsuit claiming that the drinks...
AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaPost· 5 hours agoConstellation's partnership with S&P Global Mobility, announced Tuesday, gives the automotive industry a tight hold on dynamic advertising. The partnership — supported by ...
Detroit congressman Shri Thanedar spending big on TV ads, billboards using taxpayer funds
Detroit News· 3 hours agoCapitol. The Democratic congressman is flooding airwaves in the Detroit market with a whopping...
Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaPost· 5 hours ago“Scope3 has been working with Snap to both refine and enhance its emissions model for the platform as well as to provide granular measurement of Snap's bespoke advertising ...
