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Council Post: Paid Advertising: What Makes Sense For Your Business?
Forbes· 8 hours agoCEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined...
Microsoft Advertising To Automatically Import Google Ads Conversion Data
Search Engine Roundtable· 2 hours agoMicrosoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising< ...
How Aflac CEO Dan Amos turned an insurance company into an international household name
Yahoo Finance· 3 hours agoAmos, chairman, president, and CEO of supplemental insurance giant Aflac (AFL), did almost 25 years...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 20 hours agoCombined, these data sources provide ad buyers with a comprehensive view of TV viewership and a...
Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 8 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
UN leader calls out PR firms for fossil fuel advertising on climate change
Newsweek· 14 hours agoUnited Nations Secretary-General António Guterres used his World Environment Day address Wednesday...
Forget Nvidia: Billionaires Are Buying Up This Artificial Intelligence (AI) Stock Instead
Motley Fool via Yahoo Finance· 1 hour agoAI has already been used for some time in advertising, as it's used to pinpoint what type of ads...
Google faces £13 billion legal claim over advertising tech
PA Media: Money via Yahoo Finance· 20 hours agoIn its attempts to get the legal action dropped, Google called the case “incoherent”, but the...
Apple's new Macbook ads won't make anyone angry
Fast Company Magazine· 1 day agoOne of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 1 day agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...