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    • Netflix ads tier hits 40 million subscribers

      Netflix ads tier hits 40 million subscribers

      Search Engine Land· 3 hours ago

      The service now has 270 million total subscribers across all its pricing tiers. Between the lines. Netflix is doubling down on the ad business by...

    • P&G to Downplay Corporate Name in Olympic Ads

      P&G to Downplay Corporate Name in Olympic Ads

      The Business of Fashion· 10 hours ago

      What is missing from the Paris 2024 Olympics? The consumer products maker, one of the world’s biggest ad spenders and a sponsor of the Olympics, is...

    • Netflix is becoming an ad-tech company

      Netflix is becoming an ad-tech company

      Engadget· 6 hours ago

      The ad-supported plan is reportedly getting 40 percent of new signups, with it having 15 million users just six months ago, in November. The streaming...

    • Why Magnite Stock Rocketed Higher on Thursday

      Why Magnite Stock Rocketed Higher on Thursday

      Motley Fool via Yahoo Finance· 2 hours ago

      As of 11:53 a.m. ET, the stock was still up 30.5%. The catalyst that sent the adtech specialist soaring was a new big-name ad partner. Millions of new ad