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US political ad spend shows no signs of slowing down - here's what that signals for OOH
The Drum· 1 day agoFor constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile...
Getting started with Google Ads, Google's advertising service once known as AdWords: What it is, how...
Business Insider· 2 days agoGoogle Ads was initially launched as Google AdWords, then renamed and revamped in recent years....
Netflix to take on Google and Amazon by building its own ad server
TechCrunch· 11 hours agoNetflix announced during its Upfronts presentation on Wednesday that it's launching its own ...
Netflix ad-supported tier has 40 million monthly users, nearly double previous count
NBC Universal via AOL· 11 hours agoSeparately, Netflix announced it would launch its own advertising platform and no longer partner...
Netflix ad tier reaches 40 million monthly active users
Yahoo Finance· 11 hours agoMAUs can include multiple people using the same account. In addition to the user updates, the...
WBD Unveils Advanced Advertising Features for Max
TV Tech· 11 hours agoNEW YORK—During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, advanced contextual ...
WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
MediaPost· 6 hours agoIn its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. & ...
Brands aren't hurt by advertising on hard news, a new report finds
Business Insider· 16 hours agoStagwell, a marketing group, is challenging the idea that running advertising next to so-called hard...
Netflix To Launch In-House Advertising Tech Platform
Next TV via Yahoo News· 11 hours agoNetflix, a newcomer to the advertising business, said it plans to launch an in-house advertising technology platform. During this week’s upfront...
Reddit Hires Jyoti Vaidee As First VP Of Ads Product
MediaPost· 6 hours agoFor the first time, Reddit -- which is now a public social media platform -- has hired a vice president of ads product -- former Google ads product leader Jyoti Vaidee, who will oversee the ...
