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Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 4 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
UN leader calls out PR firms for fossil fuel advertising on climate change
Newsweek· 10 hours agoUnited Nations Secretary-General António Guterres used his World Environment Day address Wednesday...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 16 hours agoCombined, these data sources provide ad buyers with a comprehensive view of TV viewership and a...
Google faces £13 billion legal claim over advertising tech
PA Media: Money via Yahoo Finance· 17 hours agoIn its attempts to get the legal action dropped, Google called the case “incoherent”, but the...
Media Briefing: Why business publishers are finding value in social video ad revenue
Digiday· 5 hours agoOver the past year, LinkedIn’s Wire Program and Pinterest’s Red Standard program popped up in an...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 1 day agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
UN Secretary-General Blasts Ad Industry for Fossil Fuel Ties
AdWeek· 17 hours agoIn a speech at the American Museum of Natural History for World Environment Day...which he said is...
Court rules Google must face £13.6bn advertising lawsuit
BBC via AOL· 19 hours agoHosting such adverts is a huge source of revenue for many websites - Ad Tech Collective Action says...
Apple's new Macbook ads won't make anyone angry
Fast Company Magazine· 1 day agoOne of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified...
Reddit Announces First Ads API Partner in Sprinklr
Social Media Today· 7 hours agoReddit continues to expand its business relationships, with a view to maximizing its revenue opportunities, this time through a new Ads API partnership with customer experience management platform ...
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