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DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Tech· 4 hours agoYORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of...
Lawsuit against Austin-based soda maker Poppi alleges false advertising
San Antonio Express-News· 28 minutes agoAustin-based soda brand Poppi has left a sour taste in one customer's mouth, according to a class-action lawsuit that accuses the company of consumer fraud and false advertising< ...
Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Tech· 1 hour agoNEW YORK—The contextual advertising firm Seedtag has acquired Beachfront, a sell-side ad platform...
Costco says it's building an ad network to keep prices low
Quartz· 13 minutes agoWilliamson told Marketing Brew that Costco is currently using audience data on its more than 70...
Microsoft Advertising To Automatically Import Google Ads Conversion Data
Search Engine Roundtable· 10 hours agoMicrosoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising< ...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 8 hours agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
UN chief calls on governments to stop fossil fuel ads: Where are they already banned?
Euronews via Yahoo News· 7 hours agoadvertising agencies and PR companies to stop working with fossil fuel companies. “Many in the...
Study Reveals Racial Bias in Facebook Ads for Education Opportunities - Black Enterprise
Black Enterprise· 8 hours agoA 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black...
Canadian Lawmakers Pushed to Ban Sports Betting Ads Entirely
Covers.com· 7 hours agoThe meeting was the second this week regarding Bill S-269, the National Framework on Advertising for...
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchanger
AdExchanger· 8 hours agoPharma brands spend billions of dollars every year on poorly targeted TV advertising. A new startup...
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