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Here are 3 ways Meta could pivot if 10% of its ad revenue were to disappear
CNBC· 38 minutes agoMeta Platforms could see a slowdown in a big revenue driver later this year. Wall Street analysts...
Google faces £13 billion legal claim over advertising tech
PA Media: Money via Yahoo Finance· 4 hours agoIn its attempts to get the legal action dropped, Google called the case “incoherent”, but the...
Apple's new Macbook ads won't make anyone angry
Fast Company Magazine· 12 hours agoOne of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified...
UN Secretary-General Blasts Ad Industry for Fossil Fuel Ties
AdWeek· 4 hours agoIn a speech at the American Museum of Natural History for World Environment Day...which he said is...
Google Ads inviting some advertisers to join Advisors Community
Search Engine Land· 2 hours agoThis move signals Google’s push for more customer-centric product development, potentially shaping...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Tech· 3 hours agoNEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that...
Court rules Google must face £13.6bn advertising lawsuit
BBC via Yahoo Finance· 6 hours agoHosting such adverts is a huge source of revenue for many websites - Ad Tech Collective Action says...
UK tribunal says Google advertising case can proceed
The Register· 4 hours agoThe suit was originally filed in November 2022 by Ad Tech Collective Action LLP, which argues that the Chocolate Factory's dominant position in the...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 16 hours agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
Instagram Tests Forcing Users to Watch Ads
Inferse.com· 2 hours agoInstagram is conducting a significant test that could reshape the user experience on the platform. The social media giant, owned by Meta, is experimenting with making users watch ads compulsorily ...
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