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Roku Ads Integrated Into Comscore Campaign Ratings
Next TV via Yahoo News· 8 months agoRoku headquarters in San Jose, Calif. On Wednesday, Roku's Nasdaq price cratered once again (more than 7%), after Wells Fargo analyst Steven Cahall...
NBCUniversal Pitches Comscore, Innovid for Local Ad Deals
Next TV via Yahoo News· 1 year agoFrank Comerford NBCUniversal said it will transact advertising sales deals across the 31 local...
Comscore Gets MRC Accreditation for National and Local TV HH Measurement
TV Technology via Yahoo News· 3 months agoComscore. RESTON, Va.—As media companies explore alternative measurement systems for audiences and...
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint...
Next TV via Yahoo News· 9 months agoJoint Industry Committee Certification. Nielsen challengers Comscore, iSpot and VideoAmp were...
comScore, Inc. (NASDAQ:SCOR) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 4 weeks agocomScore, Inc. (NASDAQ:SCOR) Q1 2024 Earnings Call Transcript May 7, 2024 comScore, Inc. isn’t one...
WBNX Cleveland To Add Comscore as Ad Currency
Next TV via Yahoo News· 1 year agoWBNX WBNX Cleveland, an independent station owned by Winston Broadcasting Network, said it will use Comscore local TV as an additional source of...
Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement
Next TV via Yahoo News· 3 months agoComscore logo. Comscore’s system for measuring national and local household-level TV viewing has...
comScore Inc (SCOR) Reports Q3 2023 Earnings: Revenue Down 1.9%, Net Income of $2.6M
GuruFocus.com via Yahoo Finance· 7 months agocomScore Inc (NASDAQ:SCOR) reported Q3 2023 revenue of $91.0 million, a decrease of 1.9% from $92.8...
Comscore’s Proximic Launches AI-Powered Contextual Audiences for Programmatic
Next TV via Yahoo News· 8 months agoComscore. Comscore’s Proximic, which provides targeting capabilities for programmatic campaigns,...
Comscore Upgrades Local Cross-Platform Measurement Product
Next TV via Yahoo News· 4 months agoComscore website. Comscore said it has enhanced its Comscore Campaign Ratings product, enabling...
