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Netflix is becoming an ad-tech company
Engadget· 2 hours agoMicrosoft will also no longer be Netflix's sole ad tech partner, as the streamer will start working with companies like Google’s Display & Video 360 and...
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Marketing Dive via Yahoo Finance· 7 hours agoThe streaming platform announced during its upfront that its ad-supported plan now has 40 million...
Samsung has a brilliant response to Apple’s hated ‘Crush’ ad
Fast Company Magazine· 3 hours agoIt’s not often that Samsung one-ups Apple in its marketing campaigns, but the South Korean company...
Netflix Upfront: New Ad-Tech Platform, Partnership Deals
MediaPost· 15 hours agoStarting this summer, Netflix said, it will offer ad inventory via programmatic platforms through supply-side platform Magnite, where brands can buy Netflix media avails via ...
Netflix's NFL Games Through 2026 Set To Drive Explosive Subscriber, Ad Revenue Growth, Says Analyst...
Benzinga· 2 hours agoNetflix is acquiring rights to NFL games from 2024 to 2026, signaling its commitment to diversify...
Bumble apologizes for ad about celibacy
CBS News via Yahoo News· 19 hours agoThe brand said it was removing the ads from its global marketing campaign and would donate to organizations that support women, like the National...
Netflix Ad-Supported Plan Crosses 40 Million Monthly Active Users
Gadgets 360· 5 hours agoNetflix said on Wednesday its ad-supported tier has reached 40 million global monthly active users,...
...’s Latest M4 iPad Pro Models In Its Latest Ad; Caption States ‘We Would Never Crush Creativity’
Wccftech· 10 hours agoTo recap, Apple’s M4 iPad Pro ad displayed various musical instruments and artistic-related...
Netflix hits 40 million active users for ad tier, putting it closer to the big leagues for...
Morningstar· 16 hours agoThe streaming platform announced the news during TV's upfronts, the industry ritual during which network and media executives try to court advertisers. Netflix said its cheaper plan, which & ...
Netflix Ad Tier Reaches 40 Million Monthly Active Users Globally
The Wrap via Yahoo News· 19 hours agoThe streamer also shared plans to bring its ad tech in-house with the launch of a new platform The...