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AI can power better product development based on consumer needs, says Yale marketing professor
Business Insider via Yahoo News· 3 days agoSome companies are already using AI to support product development.TommL/Getty Images AI is gaining...
Reddit Names Sprinklr As First Ads API Partner
MediaPost· 4 days agoReddit is joining an extensive list of major brands that utilize Sprinklr’s platform, including PepsiCo, Uber, Puma and Honda. By providing them direct access to Reddit’s ...
Pepsi CMO Todd Kaplan departs as cola wars heat up
Marketing Dive via Yahoo Finance· 4 days agoAfter nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new...
Executive Transactions - June 5, 2024
Sports Business Journal· 4 days agoItalian Serie A club Inter Milan named Giuseppe Marotta President.
Creating a throw-away culture: How companies ingrained plastics in modern life
NPR· 4 hours ago“It’s an onslaught,” Jedlicka says. A lot of the plastic waste around the Buffalo River is packaging sold by the food and beverage giant PepsiCo, according to a lawsuit that ...
Reddit Announces First Ads API Partner in Sprinklr
Social Media Today· 3 days agoReddit continues to expand its business relationships, with a view to maximizing its revenue opportunities, this time through a new Ads API partnership with customer experience management platform ...
Harry's Chronicles Love, Death and Video Games in New Ad
AdWeek· 3 days agoThe characters in the ad resemble video game non-playable characters (NPCs) as a way of connecting...
Variety and Canva to Host Executive Interview Studio in Cannes
Variety via Yahoo News· 3 days agoVariety and Canva will return to the Croissette to host an invite-only dinner along with the second...
Why Founder Pinky Cole Opted Not To Use Traditional Marketing To Spread The Word About Slutty Vegan
AfroTech via Yahoo Finance· 5 days agoAs Pinky Cole continues to reach the pinnacles of success as an entrepreneur, she also lifts others...
Liquid Death’s new CFO on the brand courting an increasingly ‘sober curious’ Gen Z
Fortune via Yahoo Finance· 5 days agoBefore BSI, Sadik-Khan held roles at PepsiCo, Dr. Pepper-Snapple (now Keurig-Dr Pepper), and IBM....
