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Facebook Segments Ads by Race and Age Based on Photos Whether Advertisers Want It or Not, Study Says
Gizmodo via Yahoo News· 2 years agoFacebook’s promise to advertisers is that its system is smart, effective, and easy to use. You...
How Google harms search advertisers in 20 slides
Search Engine Land· 3 weeks agoGoogle manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs....
Connected TV’s results transcend the TV screen by MNTN
Search Engine Land· 1 year agoThe tides of paid search and other performance channels seem to be shifting rapidly these days....
Twitter Demands Advertisers Pay for a Blue Check or Spend $1,000 a Month
Gizmodo via Yahoo News· 1 year agoOne day after Elon Musk followed through on his months-long threat to remove blue checks from...
Decentralized discourse: How open source is shaping Twitter's future
TechCrunch· 1 year agoSix weeks on from Elon Musk's $44 billion Twitter takeover, few words can fully encapsulate events...
Decoding Snap Inc (SNAP): A Strategic SWOT Insight
GuruFocus.com via Yahoo Finance· 4 months agoComprehensive SWOT analysis based on Snap Inc's latest SEC 10-K filing. Deep dive into Snap Inc's financial performance, competitive positioning, and...
How to make PPC automation work for lead gen
Search Engine Land· 1 year agoPaid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. The post How...
How non-retail advertisers can embrace value-based bidding in Google Ads
Search Engine Land· 11 months agoHere's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business. The post How non-retail advertisers can embrace value-based bidding in Google Ads appeared first on Search Engine Land.
How paid placements will evolve alongside AI-powered search
Search Engine Land· 1 year agoPaid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how. The post How paid placements will evolve alongside AI-powered search appeared first on Search Engine Land.
David Tepper Doubles Down on Meta
GuruFocus.com via Yahoo Finance· 8 months agoMeta Platforms Inc. (NASDAQ:META), the company formerly known as Facebook, reported strong revenue growth in the second quarter of 2023. The company's...
