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1. • 

     Facebook Segments Ads by Race and Age Based on Photos Whether Advertisers Want It or Not, Study Says

     Gizmodo via Yahoo News· 2 years ago

     Facebook’s promise to advertisers is that its system is smart, effective, and easy to use. You...

2. • 

     How Google harms search advertisers in 20 slides

     Search Engine Land· 3 weeks ago

     Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs....

3. • 

     Connected TV’s results transcend the TV screen by MNTN

     Search Engine Land· 1 year ago

     The tides of paid search and other performance channels seem to be shifting rapidly these days....

4. • 

     Twitter Demands Advertisers Pay for a Blue Check or Spend $1,000 a Month

     Gizmodo via Yahoo News· 1 year ago

     One day after Elon Musk followed through on his months-long threat to remove blue checks from...

5. • 

     Decentralized discourse: How open source is shaping Twitter's future

     TechCrunch· 1 year ago

     Six weeks on from Elon Musk's $44 billion Twitter takeover, few words can fully encapsulate events...

6. • 

     Decoding Snap Inc (SNAP): A Strategic SWOT Insight

     GuruFocus.com via Yahoo Finance· 4 months ago

     Comprehensive SWOT analysis based on Snap Inc's latest SEC 10-K filing. Deep dive into Snap Inc's financial performance, competitive positioning, and...

7. • How non-retail advertisers can embrace value-based bidding in Google Ads

     Search Engine Land· 11 months ago

     Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business. The post How non-retail advertisers can embrace value-based bidding in Google Ads appeared first on Search Engine Land.

8. • 

     David Tepper Doubles Down on Meta

     GuruFocus.com via Yahoo Finance· 8 months ago

     Meta Platforms Inc. (NASDAQ:META), the company formerly known as Facebook, reported strong revenue growth in the second quarter of 2023. The company's...

9. • How paid placements will evolve alongside AI-powered search

     Search Engine Land· 1 year ago

     Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how. The post How paid placements will evolve alongside AI-powered search appeared first on Search Engine Land.

10. • 

      Advertisers Are Struggling with Instagram’s TikTok Clone, Reels

      Bloomberg via Yahoo Finance· 2 years ago

      (Bloomberg) -- Reels — the short videos that Facebook and Instagram are pushing — are getting more...