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Instagram Tests Ads In User Stories
MediaPost· 1 hour agoEarlier this month, Instagram was found to be testing unskippable ads in user feeds for the first time. Now, new reports show the company is furthering its interest in more disruptive
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 13 hours agoThe Zacks Consensus Estimate for ROKU...Roku Exchange functions as a central hub for supply...
Elevate Your Mobile Marketing Strategy: AVOW's Ultimate Guide to Mobile OEM Ad Formats in 2024 -...
MobileMarketing· 3 days agoReady to take your mobile advertising strategy to new heights in 2024? AVOW is excited to present its latest in-depth guide on Mobile OEM Ad Formats ...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 13 hours agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 1 day agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the holding company has ...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Tech· 3 days agoDuring the next presidential election in 2028, broadcast TV is expected to see $9.1 billion in ad revenue. Overall, the new Borrell report predicts that...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 11 hours agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
MobileMarketing· 7 days agoGumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released ...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 1 day agoCombining Roku’s advertising supply with identity data and AI-driven optimization gives advertisers the ability to maximize... also makes the process of...
Executives from an ADHD startup were charged with fraud. TikTok and Meta are still hosting its ads.
Media Matters· 3 hours agoA DOJ indictment notes the company was “spending tens of millions of dollars on deceptive social...
