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ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 11 hours agoThe Zacks Consensus Estimate for ROKU...Roku Exchange functions as a central hub for supply...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 11 hours agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Elevate Your Mobile Marketing Strategy: AVOW's Ultimate Guide to Mobile OEM Ad Formats in 2024 -...
MobileMarketing· 3 days agoReady to take your mobile advertising strategy to new heights in 2024? AVOW is excited to present its latest in-depth guide on Mobile OEM Ad Formats ...
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 1 day agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the holding company has ...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 9 hours agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Executives from an ADHD startup were charged with fraud. TikTok and Meta are still hosting its ads.
Media Matters· 1 hour agoA DOJ indictment notes the company was “spending tens of millions of dollars on deceptive social...
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
MobileMarketing· 7 days agoGumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released ...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 1 day agoCombining Roku’s advertising supply with identity data and AI-driven optimization gives advertisers the ability to maximize... also makes the process of...
Courier News
MyCentralJersey.com· 2 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 2 days agoCalling the move “democratizing access to RokuMedia”, Louqman Parampath, Roku's vice president, product management, says the tech effort will include “video and native ad ...
