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ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 2 hours agoThe Zacks Consensus Estimate for ROKU...Roku Exchange functions as a central hub for supply...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 33 minutes agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Elevate Your Mobile Marketing Strategy: AVOW's Ultimate Guide to Mobile OEM Ad Formats in 2024 -...
MobileMarketing· 2 days agoReady to take your mobile advertising strategy to new heights in 2024? AVOW is excited to present its latest in-depth guide on Mobile OEM Ad Formats ...
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 21 hours agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the holding company has ...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 23 hours agoCombining Roku’s advertising supply with identity data and AI-driven optimization gives advertisers the ability to maximize... also makes the process of...
Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
MobileMarketing· 6 days agoGumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released ...
Courier News
MyCentralJersey.com· 2 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 2 days agoCalling the move “democratizing access to RokuMedia”, Louqman Parampath, Roku's vice president, product management, says the tech effort will include “video and native ad ...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Technology via Yahoo Finance· 3 days agoBy then, Borrell’s forecast engine puts total local advertising at $161.2 billion, or 11.8% more than it was in 2023. Five years from now, the three ...
Google launches Google TV advertising network
Search Engine Land· 2 days agoGoogle is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly...a rapidly scaling...