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DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Tech· 37 minutes ago“After running hundreds of successful campaigns that help ensure that heavy viewers are not bombarded with the same ad over and over again, while also helping to reach light ...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 5 hours agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Study Reveals Racial Bias in Facebook Ads for Education Opportunities - Black Enterprise
Black Enterprise· 5 hours agoA 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black...
Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 14 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 2 days agoMicrosoft’s network spans from web browsing to popular streaming platforms like Netflix and...
Sorry Instagram, but we don't want to watch unskippable ads
Creative Bloq via Yahoo News· 1 day agoHaving to sit through an ad for even a fraction of that minute would render Instagram pointless for...
Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs | AdExchanger
AdExchanger· 14 hours agoA recent trend of false advertising class-action suits has plagued the food and CPG industry. The...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 2 days agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 3 days ago“As a leader in contextual advertising, Seedtag’s unique solutions, global footprint, and scaled...
“Chrisley Knows Best,” “Barbecue Showdown” prodco Maverick TV USA to close
Realscreen· 11 hours agoAll3Media production label Maverick TV USA, the prodco behind such series as USA Network’s...