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Google TV network opens, expands advertiser resources to reach free TV viewers
9to5Google· 2 hours agoGoogle TV’s built-in free channels have been a great way to watch quick ad-supported programming without signing up for anything. Now, Google is opening a new Google TV < ...
DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Technology via Yahoo Finance· 24 hours agoDirecTV Advertising’s enhanced contextual solutions allow brands to air within endemic content,...
Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 13 hours agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between...
Naples Daily News
Naples Daily News· 9 hours agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display
Why Is Fox (FOXA) Up 3.1% Since Last Earnings Report?
Zacks via Yahoo Finance· 2 hours agoFox Q3 Earnings Beat Estimates, Ad Revenues Decline Fox Corporation reported third...1.93 billion,...
Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier |...
AdExchanger· 3 hours agoThe first step in the retail media evolution is for every retailer to create its own data-driven ad...
Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Tech· 22 hours agoBeachfront's advanced technology, premium inventory, and expertise in CTV advertising will be...
Rodgers Townsend ad agency closing in St. Louis
St. Louis Post-Dispatch· 6 hours agoAdvertising agency Rodgers Townsend, founded nearly 30 years ago when the region was still a power in the advertising world, is closing. Tim Rodgers and...
United Airlines uses customer data for new ad delivery service
Travel Weekly· 14 hours agoKinective Media by United Airlines sells anonymized customer demographic information, providing the city of residence, flight information and age group of customers, to help brands deliver the ...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 1 day agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
