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Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 8 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 1 day agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs | AdExchanger
AdExchanger· 8 hours agoA recent trend of false advertising class-action suits has plagued the food and CPG industry. The...
Will Netflix get into the TV news business? Here are the pros and cons
LA Times via Yahoo News· 3 hours agoInternet-connected televisions give consumers the news through free, ad-supported streaming...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 2 days agoMicrosoft’s network spans from web browsing to popular streaming platforms like Netflix and...
Sorry Instagram, but we don't want to watch unskippable ads
Creative Bloq via Yahoo News· 1 day agoHaving to sit through an ad for even a fraction of that minute would render Instagram pointless for...
Council Post: Transforming Commerce: Embracing A Publisher Mindset For Retail Media Success
Forbes· 8 hours agoWall Street Journal, Forbes and the Harvard Business Review all advocated for brands to abandon the...
Shady 'Merry-Go-Round' Ad Fraud Network Leaves Orgs Hemorrhaging Cash
Dark Reading· 7 days agoResearchers have uncovered two ad fraud rings redirecting hundreds of millions of online ads daily...
Ericsson kills Emodo ad biz
Light Reading· 16 hours agoEricsson confirmed to Light Reading that it will shutter its Emodo ad-tech subsidiary. "Emodo was created in a strategic play for Ericsson to provide our...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 3 days ago“As a leader in contextual advertising, Seedtag’s unique solutions, global footprint, and scaled...
Ads
related to: advertising, ad network