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DirecTV Unveils Group of Enhanced Ad Products
Next TV via Yahoo Finance· 10 hours agoUtilizing rich contextual signals such as network, genre and rating, DirecTV Advertising empowers brands to target content on a more granular level to...
Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Tech· 3 hours agoBeachfront's advanced technology, premium inventory, and expertise in CTV advertising will be...
Costco says it's building an ad network to keep prices low
Quartz· 1 hour agoWilliamson told Marketing Brew that Costco is currently using audience data on its more than 70...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 9 hours agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Study Reveals Racial Bias in Facebook Ads for Education Opportunities - Black Enterprise
Black Enterprise· 10 hours agoA 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black...
Grants aim to encourage residents ‘to explore more of our beautiful county,’ Concepcion says
Centre Daily Times· 33 minutes agoCentre County Commissioner Amber Concepcion speaks about the organizations that received Centre...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 2 days agoMicrosoft’s network spans from web browsing to popular streaming platforms like Netflix and...
Sorry Instagram, but we don't want to watch unskippable ads
Creative Bloq via Yahoo News· 1 day agoHaving to sit through an ad for even a fraction of that minute would render Instagram pointless for...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 2 days agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 18 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
