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It's not 'TV Week' anymore as streamers dominate the advertising upfronts
Los Angeles Times· 22 hours agoStreaming video now makes up 37% of U.S. television viewing, better than either broadcast or cable...
CNBC: Sinclair Considering Selling Some Broadcast Stations
TV Tech· 6 days agoSinclair Broadcast Group is reportedly considering selling more than 30% of its broadcast stations...
Trump allies poured $90M into ad campaign that blasted racism-fueled hate onto TV: study
The Raw Story· 2 days agoDonald Trump's allies poured more than $90 million into an advertising campaign that flooded the...
NBCUniversal Stakes Claim To the Future of Advertising (Upfronts)
Next TV via Yahoo Finance· 6 days agoClosing out that first presentation of what has been known as broadcast upfront week, Mark Marshall,...
How Television Advertising Lost Its Relevance
The Wall Street Journal· 7 days agoOne of the few things that still brings large numbers of viewers in front of their TV is live sports, which accounted for 96 of the 100 most-watched ...
Council Post: New TV Advertising Technology Will Transform The 2024 Election
Forbes· 5 days agoThe trend toward cord-cutting has accelerated in recent years, diminishing the reach of traditional ...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 5 days agoHe spent more than 15 years as a labor and employment attorney and as a sports marketer representing professional athletes. Jeff Collins Fox Corp.,...
ROKU Secures Exclusive Rights to Broadcast MLB's Sunday Leadoff
Zacks via Yahoo Finance· 5 days agoThe company also announced partnerships with The Trade Desk and iSpot to enhance advertising...
Netflix advertising is booming: More than 40 million users are now on its ad-supported tier
Fast Company Magazine· 3 days agoNetflix was late to the ad-supported side of the subscription streaming world, but it is quickly...
Amidst All The Recent TV Cancellations, Fox Just Renewed Two Fan-Favorite Shows
CinemaBlend via Yahoo News· 6 days agoFox logo banner. May is always a big month for broadcast TV, with advertising upfronts forcing...
