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    • Joy Is the New Purpose for Brands

      AdWeek· 1 day ago

      Here’s the rub: Marketing and communications are woven into the media landscape that carries it, which is currently a persistent doom scroll of anxiety and negativity. The 24/7 news and social ...

    • MediaPost Publications - MediaPost Weekend 06/08/2024

      MediaPost· 6 days ago

      Excluding political, Wieser now projects U.S. ad spending will rise 6.3% this year, a two percentage point increase from his September 2023 benchmark of +4.3%. The IPG Mediabrands' unit will ...