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OOH advertising: How to implement local targeting for out of home success
The Drum· 6 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
... Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising' - Netflix...
Benzinga· 6 days agoAn analyst praises the company's recent updates and landing two National Football League games on...
Duke Energy supports economic development in southern Indiana with Partnership Program grants
Greensburg Daily News, Ind. via Yahoo Finance· 21 hours agoMay 25—PLAINFIELD — Duke Energy has selected seven economic development organizations in southern Indiana for inclusion in its 2024 Partnership Program, which funds marketing ...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 4 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Walter Cade Gets Expanded Role Leading Ad Sales for NBCU Local Chicago
Next TV via Yahoo News· 4 days ago“Walter is a tremendously experienced, respected and strategic leader who has a deep knowledge of...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 2 days agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite. So those who don't keep up...
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
Next TV via Yahoo News· 6 days agoMark Marshall, chairman of NBCUniversal advertising sales and partnerships, declared, “This is the...
Arkansas AG accuses abortion providers of advertising to Arkansans, threatens legal action
Ft. Smith Southwest Times Record via Yahoo News· 2 days agoRebecca Gompert, sends abortion medication through the mail in partnership with U.S. abortion providers. Choices Women’s Medical Center is a New York...
Tim Cook faces a difficult decision about AI
Business Insider· 5 hours agoThis story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Tim Cook is preparing to announce Apple's...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 5 days agoXperi (NASDAQ:ADEA) Inc. (NYSE: XPER), through its subsidiary TiVo (NASDAQ:TIVO_old), has introduced...
