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OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 2 days agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite. So those who don't keep up are...AI might not ...
... Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising' - Netflix...
Benzinga· 6 days agoAn analyst praises the company's recent updates and landing two National Football League games on...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 4 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Former Bothell council member charged with murder is sued by business partner
Seattle Times· 2 days agoA lawsuit filed earlier this week against James McNeal, a former Bothell city council member accused...
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
Next TV via Yahoo News· 7 days agoMark Marshall, chairman of NBCUniversal advertising sales and partnerships, declared, “This is the...
Walter Cade Gets Expanded Role Leading Ad Sales for NBCU Local Chicago
Next TV via Yahoo News· 5 days ago“Walter is a tremendously experienced, respected and strategic leader who has a deep knowledge of...
Duke Energy supports economic development in southern Indiana with Partnership Program grants
Greensburg Daily News, Ind. via Yahoo Finance· 1 day agoMay 25—PLAINFIELD — Duke Energy has selected seven economic development organizations in southern Indiana for inclusion in its 2024 Partnership Program, which funds marketing ...
After Trump sought challengers to Laurel Lee, a conservative endorsement battle rages
The Ledger via Yahoo News· 4 days ago“Advertising is going to mean more than endorsements, perhaps, in that race,” MacManus said. “Who's...
No Joke: Allstate, L’Oreal, T-Mobile, VW Sign Up As ‘SNL’ 50th Anniversary Presenting Sponsors
Next TV via Yahoo News· 6 days agoT-Mobile, which has been a sponsor of Saturday Night Live for the past two seasons, is expanding its...