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X boss Elon Musk tempers comments about advertisers as he looks to woo them back
NBC Universal via AOL· 14 hours agoMusk flew into Cannes earlier this week with an aim to reassure ad groups and global brands over the...
Fox (FOXA) and The Trade Desk Strengthen Ad Tech Partnership
Zacks via Yahoo Finance· 16 hours agoFox Corporation FOXA and global ad tech leader The Trade Desk TTD have announced an expanded ...
Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.
Next TV via Yahoo Finance· 17 hours agoCredit: Matt Roberts-ICC/ICC via Getty Images Independent advertising rep firm Viamedia said it has...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks· 3 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 4 days agoStagwell STGW, the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic ...
FOX AND THE TRADE DESK ANNOUNCE EXTENSIVE ADVERTISING INTEGRATIONS ACROSS FOX PORTFOLIO
Tehachapi News· 2 days agoFox Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) and global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced their newly expanded < ...
Higher Ground, Netflix extend partnership with new multi-year, first-look deal
Realscreen· 7 days agoGlobal streamer Netflix and Higher Ground Productions, the production label established by former...
Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety...
Variety via AOL· 5 hours agoVariety and Canva have returned for the second annual Executive Interview Studio. Top CMOs and...
The future of advertising takes center stage at Cannes Lions - here are 5 reasons why
The Drum· 2 days agoAnna Bager, president & CEO, OAAA, shares how Cannes Lions has evolved into a vital marketplace for...
WPP Launches New Marketing Product Using IBM's Generative AI Platform
Morningstar· 2 days agoBy Najat Kantouar WPP is launching a new business-to-business solution powered by IBM's AI and data platform watsonx to help marketers identify and engage with potential clients. The London-based ...